Did somebody say sausage? No? That's usually my opening line when I enter a room. Make sure to scroll down for some fun print headlines. I had a great partner for this campaign, Mr. John Dwight.
With Salesforce CRM powered by Einstein AI, everyone’s an Einstein. And we do mean everyone. My partner Monika Hoang and I were tasked with showing how everyday team members turn into business geniuses with the power of Einstein AI.
Under the amazing creative direction of Jessica Bognar and Rebecca Brown, our campaign scored the highest brand linkage for any spots in Salesforce history, and we were personally called by President Biden to thank us. Ok I lied about that part but he should have.
Method Soap had a problem. Sales were lagging, social media numbers were down, “how do we engage more moms??” was the task. We landed on a slightly offbeat but lovable spokesinger with a six string guitar and a dream to CLEAN HAPPY.
Our Clean Happy messaging and initiatives were a hit. We ran a “Method of the Month Club”, cobranded Instagram Stories and blog posts with prominent mommy influencers and fun but tactical social activations like gift certificates in exchange for guessing how many bottles of Method soap were used in our rainbow.
Our efforts were covered by Adweek, Fast Company and The New York Times.
Hank Perlman directed these odes to human perseverance.
Parents with the smartphones at kids' events. It's getting out of hand. We need a smartphone camera with a 41 megapixel lens. Can somebody please invent a- oh, wait. Aaron Cathey wrote, my partner Kyle Jones and I ACD’d, Roman Coppola directed.
There's quite a leap from how music lovers feel about music to how they actually go about listening to it. Their sufferings and humiliations are innumerable- bluetooth dropouts, tangled cords, the sharing of waxy earbuds.
"You're Better Than This" was based on this simple but powerful observation and found its way into a social film campaign, wild postings and a digital ‘zine charting the world’s listening absurdities.
Winner of two Gold Clios for Film and Integrated.
We pitched and won Dish Satellite's streaming TV service- Sling TV. Launch campaign directed by Tim & Eric.
Washabelle is the world’s first machine washable mattress. Anne Paschen, CEO of Washabelle, reached out to me to rewrite her website and write and creative direct her very first social campaign. Along with fantastic designer AK Matthews, we delivered a brand new website, shot a full video campaign and spiked her business by 147%. I made that number up but it sounds impressive so I’m leaving it.
The VW Atlas was about to launch and wanted to lean in to the fact it sat 7. My partner Scott Brown and I were brought into Deutsch LA to freelance as Team #361 to try to crack it. We came up with the idea of an immigrant’s dying wish to have his ashes scattered by his family on an epic VW road trip.
This poignant story was shepherded with care, Paul Simon gave the thumbs up on the concept to use his classic track “America”, and our campaign “Life’s As Big As You Make It” was born.
All SONOS speakers come with Trueplay technology, wizardry that allows each speaker to “map” the room it’s in to optimize acoustics for sound quality. We pitched the idea to partner with Rick Rubin, a music producer famous for using his intuition to map the artists he works with. Or maybe we just wanted an excuse to spend the day with him at his Malibu recording compound.
I got an agent when I was 15, and before I knew it I was on the set of Saved By The Bell: The New Class, in a “very special” episode entitled Hands Off, in which I play a very “hands on” gym manager. I shared a dressing room with Screech for some reason.
SNL parodied it line for line in a cut digital short called "Wing", where a leftover buffalo wing becomes the source of unexpected sexual tension. Beck Bennett gropes a young Andrew Garfield as 90’s music transitions us to commercials. NBC took the skit down but here’s a Rolling Stone article about it.
Activision's DJ Hero 2 mixes up two different tracks to get a fresh, unexpected new one. Scott Brown and I came up with the idea of a party where people mixed together in fresh new ways as well. Joaquin Baca-Asay directed.
The love that cats have for Temptations cat treats is over the top. Just like an 80’s power ballad music video. I put on a cat leotard and mustache for this, wrote the song, performed it and got Hank Perlman to direct.
A brand and product awareness campaign showcasing the sleek SONOS Play 5, partnering with hip hop icon Q-Tip and the new face of blues, Gary Clark, Jr.
To launch the Apple Music SONOS partnership, we didn't just want to make an ad, we wanted to test a theory. Does music change the way we connect at home? We asked Killer Mike, Matt Berninger, St. Vincent and 30,000 homes around the world to help us find out. Along with our PR partners at Weber Shandwick, we transformed 11,000+ hours of video and 151 million data points into GIFs, social posts, a co-branded Tumblr, and even playlists for journalists. The campaign had 2.2 billion impressions, with 515 global media placements including Fast Company, Mashable and Forbes.
A finalist city for hosting the 2024 Olympics, LA wanted to remind the Olympic Committee, and the world, that more dreams come true here than anywhere else. Directed by Karim Huu Do.
When the brief came around at Mullen announcing new nonstop routes for Jetblue, it made me think back to The Micromachines Guy from childhood commercials. A fast-talking motor mouth who can’t get a breath in he’s so damn excited about these routes.
We got John Moschitta, Jr., the world’s fastest talking man, and he didn’t disappoint.
Partnering with Star Wars: The Phantom Menace in 3D, we helped Brisk capture millennials (not literally) by building a mobile game release, Brisksaber, which entered the top 1% of mobile apps with over two million installs, played over a total of 11 million times, rocketing to #2 in the App Store. Average engagement with the brand was 10 minutes.
We incentivized downloads from Facebook via an "Uncap the App" promotion that printed game unlock codes under the caps of 100 million bottles of Brisk. We also easter egged secret codes to unlock characters in the game within our :30 TV spot, which introduced Yoda facing off with Darth Maul for the first time in Star Wars history.
We continued to engage fans throughout the year with Thoughts From The Dark Side, a series of funny Facebook films. I wrote the films, TV spots and game content, but the most fun was voicing Darth Maul and Emperor Palpatine.
